SEVERS CONNECTION WITH APPAREL STORE — E. W. Softley Will Devote His Time to Marketing New Invention.

# SEVERS CONNECTION WITH APPAREL STORE ## E. W. Softley Will Devote His Time to Marketing New Invention. *The Butte Miner, Tuesday morning, January 1, 1924, p. 5. With portrait photograph of E. W. Softley.* E. W. Softley, who for the past several years has been connected with the firm of Murphy-Softley on West Park street, has severed his connection as an active member of the company. Mr. Softley came to Butte 21 years ago, and was with the Hennessy companyButte: companies, unions & placesHennessy’sfounded 1886The D. J. Hennessy Mercantile Company, Butte’s leading department store. Its 1898 building at Granite and Main also housed the Anaconda company’s offices on the top floor.More in Key terms → for a period of 18 years. In 1920 Mr. Softley and others organized the firm of Murphy-Softley, taking over the interests up to that time known as Green's, a ladies' ready-to-wear establishment. Mr. Softley will probably be better known to his many friends as a creator of beautiful window displays, the many pretty windows at the Park street store, and before his removal from the D. J. Hennessy company, were always the center of interest for the ladies of Butte. Mr. Softley has lately perfected and placed on the market a furniture polish, under the trade name of Supe-R-Shine. "The polish is the result of many years of research and experimentation," said Mr. Softley in speaking of the polish. "It is really a four-in-one polish, as it cleans, builds up, polishes and preserves the surface finish on any highly polished, varnished or enamelled article, and imparts a hard, dry, lustrous finish to which dust will not cling." Before making any effort to place the product on the market, Mr. Softley spent many long hours in the past years in exhaustive tests experimenting with hundreds of formulas with the one big idea of perfecting a polish that would wipe perfectly dry with very little effort and leave a highly polished surface and not collect dust. The oil contained in most polishes gives to the surface an oily film which soon gathers dust and bloom. For automobiles Mr. Softley says it has no equal. It will put a transparent luster on a new car and keep it looking new all the time and it will do the same with an old car, providing the surface is perfectly clean from grease and dirt accumulations.