MURPHY-SOFTLEY CO. TO OBSERVE ANNIVERSARY

The Anaconda Standard, Anaconda, 1923-03-04, p.10

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  • headlineHeadline

  • articleThe article as printed

  • name as printed"posed of Jaues J. Murphy and Edwar"

    James Joseph "James J." Murphy

  • name as printed"posed of Jaues J. Murphy and Edwar / W. Softley. Devoting themselves"

    Edward Softley

Summary

Murphy-Softley Co. (women's furnishings house, 22 West Park street Butte) to observe the third anniversary of its 1920-03-01 opening with a week-long anniversary sale beginning Monday March 5 1923, timed to the approach of Easter (April 1 1923). Firm composed of James J. Murphy and Edward W. Softley. The business "established themselves firmly in the mercantile life of the city" with "a long list of friends not only in Butte, but in Anaconda and other Montana cities." Notably "the firm was compelled to face an almost unprecedented industrial depression soon after it became established" — the 1920-21 depression — "the wonderful support given by the Butte buying public enabled it to come through in excellent style." Confirms the founding-March-1920 date and the 22 West Park address. Continues the JJM-Centerville-AOH thread into the 1923 commercial-life chapter.

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Narrative

The Murphy-Softley company, a women's furnishings house at 22 West Park street in Butte, marks the third anniversary of its opening with a week-long sale beginning Monday morning, timed to the approach of Easter. The firm, composed of James J. Murphy and Edward W. Softley, is credited with building a following in Butte, Anaconda and other Montana cities despite facing an industrial depression soon after it opened. [the paper prints the first partner's name as "Jaues J. Murphy"]

  • “Devoting themselves to the study of the desire of Butte shoppers”
  • “compelled to face an almost unprecedented industrial depression soon after it became established”
  • “New spring and summer merchandise is being shown in profusion.”

AI-generated (claude-opus-5). Verify against the transcription before quoting.

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Transcription
transcription: complete · confidence high
# MURPHY-SOFTLEY CO. TO OBSERVE ANNIVERSARY *The Anaconda Standard, Sunday, March 4, 1923, p. 10.* Monday the Murphy-Softley company, women's furnishings house, at 22 West Park street, will observe the third anniversary of its opening for business in Butte. The firm is composed of James J. Murphy and Edward W. Softley. Devoting themselves to the study of the desire of Butte shoppers, Mr. Murphy and Mr. Softley have established themselves firmly in the mercantile life of the city. The Murphy-Softley company today has a long list of friends not only in Butte, but in Anaconda and other Montana cities. As an appreciation of the patronage that has been theirs for the last three years, the firm has announced an anniversary sale to begin Monday morning. With the approach of Easter, it was considered that this would be a most opportune time to hold such an affair. Despite the fact that the firm was compelled to face an almost unprecedented industrial depression soon after it became established, the wonderful support given by the Butte buying public enabled it to come through in excellent style. The anniversary sale will last through the entire week. New spring and summer merchandise is being shown in profusion. ## Correction from the dossier pass (26 Sept 2026, Opus agent clips-c2, read from the image) The paper prints "Jaues J. Murphy" (misprint) and names the partners as James J. Murphy and Edward W. Softley; the machine transcription silently corrected the misprint.

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