MINER'S STYLE SHOW DRAWS LARGE CROWDS

The Butte Miner, Butte, 1920-09-24, p.3

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Summary

"CONTINUED FROM PAGE ONE." Page-3 jump for the front-page style-show coverage (first night, Thursday Sep 23 1920). The page-3 column carries the model-by-model descriptions. **Murphy-Softley models appearing (first night):** - **Miss Neita Parmenter** — bathing-suit segment. Orange and black bathing suit; orange and black bathing cap and socks with black shoes. "The suit was of excellent style, and Miss Parmenter carried herself with unusual grace." - **Miss Edna Gillis** (representing the Murphy-Softley firm) — afternoon dress segment. "Gowned in an unusually smart afternoon frock of black satin trimmed with steel beads. With this she wore a moleskin coatee (with a squirrel collar), and the fashionable lace hose. An imported hand- bag of metallic cloth contrasted effectively with the rich fur of her coatee." - **Miss Lucille Staebler** (representing the Murphy-Softley store) — evening-gown segment. Wore an evening gown of pale yellow taffeta, with an overskirt of silk tulle, very effectively draped, and caught up on one side. (The page prints "silk mulle".) - **Miss Edna Gillis** AGAIN (also a model for Murphy-Softley) — dancing-frock segment. Wore a beautiful imported dancing frock of lake blue tulle. Bodice of sequin running down to narrow points to the knees. Loose sleeves of tulle fall to the elbows; overdrape of tulle fashioned over a skirt of satin. Gorgeous fan of burnt orange ostrich feathers completed the final touch. - **Miss Edna Gillis** AGAIN — wore a handsome evening gown of rose color, trimmed with ostrich feathers; over this a gorgeous Hudson seal coat. Other firms named in the column: Hennessy's (Marion Forvilly, printed "Marian Forvally" the second time, in a mandarin coat with a petticoat of Peking blue; Mrs. J. C. Ford); Lorna Dalley and Evaline Zundel follow the Hennessy's school-girls paragraph without a store named; Sheehan's (Orpha Briney in black velvet with medallions of hand-wrought in amber beads); Weinberg's (Dreda Finley; Lois Coxe, whose gown was shown under Hennessy's placard in error); Home Supply (Lucille Lapp); Gillis store (Clara Stork); Mattingly's (sailor hat). School clothes from Hennessy's. The piece ends on the announcement that "New gowns and different women's apparel will be displayed at the style show tonight at the American, concluding the exhibit for the fall of 1920." ARCHIVE SIGNIFICANCE. **(a) Murphy-Softley had THREE named models on the first night** — Neita Parmenter (bathing suit), Edna Gillis (three outfits: afternoon, dancing, evening), and Lucille Staebler (evening). The 1920-09-25 second-night coverage I previously processed had Lucille Staebler as the emcee — so Staebler is a Murphy-Softley salesperson who modeled the first night and emceed the second. (b) Edna Gillis is a previously-undocumented Murphy-Softley model (three named appearances). (c) The page is OCR-clean enough that the FULL model-by-model descriptions are recoverable; this is one of the richest single-clipping descriptions of early-Murphy-Softley merchandising in the archive.

In its time

Narrative

Coverage of the first night of Butte's fall style show continues with detailed descriptions of the models and the firms they represented — bathing suits from Murphy-Softley's and Hennessy's, street and afternoon costumes from Sheehan's, Weinbergs, the Home Supply company and the Gillis store, then school-girl frocks, negligees and dancing gowns. Miss Neita Parmenter, Miss Marion Forvilly, Miss Orpha Briney, Miss Dreda Finley, Miss Lucille Lapp, Miss Edna Gillis, Miss Clara Stork, Miss Lorna Dailey, Miss Nadine Randel, Mrs. J. O. Ford, Miss Lola Cose and Miss Lucille Staebler are each described in turn. A correction is entered over a sea foam green imported dancing frock shown under Hennessy's placard though it came from the Weinberg store; the exhibit concludes the following night at the American.

  • “The negligees created a riot of color and beauty, and the models carried themselves perfectly.”
  • “An error was made in presenting this gown, since Hennessy's placard was allowed to remain on the easel”
  • “Her black velvet tam-o'-shanter, that she wore with a jaunty air, completed her attire.”

AI-generated (claude-opus-5). Verify against the transcription before quoting.

People

Also mentioned

  • Miss Neita Parmenter · murphy_softley_bathing_suit_model_first_night
  • Miss Edna Gillis · murphy_softley_three_outfit_model_first_night

    Previously-undocumented Murphy-Softley model. Three named outfits in the first-night column: afternoon frock + dancing frock + evening gown. The Gillis store's model was Miss Clara Stork; the page does not say Edna Gillis modeled for it (corrected 21 Oct 2026).

  • Miss Lucille Staebler · murphy_softley_evening_gown_model_first_night

    First-night model for Murphy-Softley; emceed the second night per the 1920-09-25 clipping. Murphy-Softley salesperson with stage presence.

  • Miss Marion Forvilly · hennessys_bathing_suit_model_first_night

    Printed 'Miss Marion Forvilly' (bathing suit) and 'Miss Marian Forvally' (mandarin coat) in this column; 'May' on the second-night clipping (1920-09-25) — same person, typesetter drift.

  • Miss Lorna Dalley · hennessys_school_clothes_model
  • Miss Evaline Zundel · hennessys_peter_thomson_dress_model
  • Mrs. J. C. Ford · hennessys_pelisse_orange_to_pure_white_color_gradient_model
  • Miss Orpha Briney · sheehans_black_velvet_with_amber_beads_model
  • Miss Dreda Finley · weinbergs_navy_brown_serge_model
  • Miss Lois Coxe · weinbergs_sea_foam_green_chiffon_model
  • Miss Lucille Lapp · home_supply_company_pink_sweater_brown_plaid_skirt_model
  • Miss Clara Stork · gillis_store_seal_coat_model

Places

Themes

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news_item, business_notice

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Transcription
transcription: complete · confidence high
# MINER'S STYLE SHOW DRAWS LARGE CROWDS ## CONTINUED FROM PAGE ONE. *The Butte Miner, Friday, September 24, 1920, p. 3. Continuation of the front-page first-night style-show coverage.* Miss Neita Parmenter appeared displaying an orange and black bathing suit from Murphy-Softley's. She wore an orange and black bathing cap and socks, with black shoes. The suit was of excellent style, and Miss Parmenter carried herself with unusual grace. Hennessy'sButte: companies, unions & placesHennessy’sfounded 1886The D. J. Hennessy Mercantile Company, Butte’s leading department store. Its 1898 building at Granite and Main also housed the Anaconda company’s offices on the top floor.More in Key terms → presented Miss Marion Forvilly, a stunning model, in a gray jersey bathing suit, trimmed with pink silk lacing. Her cap and socks were pink and white, and she wore white beach shoes. After the bathing girls came the models wearing street costumes of the latest mode. Miss Orpha Briney, who represented Sheehan's, appeared in a gorgeous afternoon gown of black velvet with medallions of hand-wrought in amber beads and straight back panel. She wore a handsome hat of metal brocade. An imported handbag of metallic cloth completed this stunning outfit. Weinbergs presented Miss Dreda Finley in a striking street suit of Negro brown, with a roll collar of nutria, and trimmed with bands of steel beads. Her hat, which came from the Cockrell Hat shop, was of blue panne velvet with a stylish off-the-face brim of copper metallic brocade. The Home Supply company was represented by Miss Lucille Lapp, wearing a modish pink sweater of circular waist effect, with a brown plaid skirt, and brown velvet turban, embroidered with gold thread. Miss Lapp made her second appearance for her firm in a striking afternoon gown of black charmeuse with smart apron drapery, and little puffs on the hips. Heavy blue and green ribbon added an effective touch of color to the outfit. Over this she wore a gorgeous coat of Behring seal, with a cape collar of squirrel. A chic brown velvet hat with a silver top and blue and henna ostrich feathers completed the outfit. Miss Edna Gillis, representing the Murphy-Softley firm, was gowned in an unusually smart afternoon frock of black satin trimmed with steel beads. With this she wore a moleskin coatee with a squirrel collar, and the fashionable lace hose. An imported handbag of metallic cloth contrasted effectively with the rich fur of her coatee. Miss Clara Stork, modeling for the Gillis store, appeared in a new belted seal coat with heavy roll collar. Her second appearance was made in another seal coat with collar and cuffs of mink. With both wraps she wore a smart sailor hat of hatters' plush, which came from Mattingly's. The school girls from Hennessy's appeared in kilted skirts and tailored hats and dresses, both looking very smart. Pretty Miss Lorna Dalley wore a navy blue serge frock, embroidered in Alice blue and yellow, with a knife pleated skirt. A neat beaver hat with a turned-up brim and streamers of gros-grained ribbon added a pleasing and youthful touch to the costume. The popular Peter Thomson dress was worn by Miss Evaline Zundel, who looked very attractive and neat. Her black velvet tam-o'-shanter, that she wore with a jaunty air, completed her attire. The negligees created a riot of color and beauty, and the models carried themselves perfectly. Hennessy's presented their model, Miss Marian Forvally, in a handsome mandarin coat of rose and white, with a petticoat of Peking blue and a dainty boudoir cap of white net, trimmed with rose ribbon. Mrs. J. C. Ford, also modeling for Hennessy's, displayed a gorgeous negligee of crepe de chine with a deep burnt orange bottom, gradually fading until the shoulders were pure white. It was heavily embroidered in contrasting colors. The dainty Dutch lace cap added the final touch to the outfit. After these dainty boudoir gowns the gorgeous dancing frocks were displayed. The charming model for Weinberg's, Miss Lois Coxe, was stunningly attired in an up-to-the-minute imported dancing frock of sea foam green chiffon, heavily embroidered with flashing crystal beads. Hanging in loose folds from the shoulders down, caught, just below the waist, with a wide girdle of silver metal ribbon, it created a most bewitching and pleasing effect. Smart French heeled pumps of silver color added a final touch to this handsome gown. An error was made in presenting this gown, since Hennessy's placard was allowed to remain on the easel, thus giving the impression that it was from this firm, when in reality it was from the stock of the Weinberg store. Miss Lucille Staebler, representing the Murphy-Softley firm, wore an evening gown of pale yellow taffeta, with an overskirt of silk mulle [sic], very effectively draped, and caught up on one side. Miss Edna Gillis, also a model for Murphy-Softley's, was gowned in a beautiful imported dancing frock of lake blue tulle. A bodice of sequin, which runs down to narrow points to the knees, adds to the charm of the gown. Loose sleeves of tulle fall to the elbows, and the overdrape of tulle is fashioned over a skirt of satin. A gorgeous fan of burnt orange ostrich feathers added the final touch. Miss Gillis also wore a handsome evening gown of rose color, trimmed with ostrich feathers. Over this she wore a gorgeous Hudson seal coat. New gowns and different women's apparel will be displayed at the style show tonight at the American, concluding the exhibit for the fall of 1920. *[Text checked against the page scan at 3x (names at 6x), 21 Oct 2026, starting from the tile-by-tile page reading of 20-21 Oct 2026.]*

Dotted underlines mark key terms on first mention — hover or tab to one for a reference note. The wording is the source’s own.

Source ID: 1920-09-24_butte-miner_style-show-first-night-page-3-continuation

On page: 1920-09-24_butte-miner_p03

Clipped by lukedmurphy on 2020-09-24.