MINER'S STYLE SHOW DRAWS LARGE CROWDS
The Butte Miner, Butte, 1920-09-24, p.3
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articleThe article as printed
Summary
"CONTINUED FROM PAGE ONE." Page-3 jump for the front-page style-show coverage (first night, Thursday Sep 23 1920). The page-3 column carries the model-by-model descriptions. **Murphy-Softley models appearing (first night):** - **Miss Neita Parmenter** — bathing-suit segment. Orange and black bathing suit; orange and black bathing cap and socks with black shoes. "The suit was of excellent style, and Miss Parmenter carried herself with unusual grace." - **Miss Edna Gillis** (representing the Murphy-Softley firm) — afternoon dress segment. "Gowned in an unusually smart afternoon frock of black satin trimmed with steel beads. With this she wore a moleskin coatee (with a squirrel collar), and the fashionable lace hose. An imported hand- bag of metallic cloth contrasted effectively with the rich fur of her coatee." - **Miss Lucille Staebler** (representing the Murphy-Softley store) — evening-gown segment. Wore an evening gown of pale yellow taffeta, with an overskirt of silk tulle, very effectively draped, and caught up on one side. (The page prints "silk mulle".) - **Miss Edna Gillis** AGAIN (also a model for Murphy-Softley) — dancing-frock segment. Wore a beautiful imported dancing frock of lake blue tulle. Bodice of sequin running down to narrow points to the knees. Loose sleeves of tulle fall to the elbows; overdrape of tulle fashioned over a skirt of satin. Gorgeous fan of burnt orange ostrich feathers completed the final touch. - **Miss Edna Gillis** AGAIN — wore a handsome evening gown of rose color, trimmed with ostrich feathers; over this a gorgeous Hudson seal coat. Other firms named in the column: Hennessy's (Marion Forvilly, printed "Marian Forvally" the second time, in a mandarin coat with a petticoat of Peking blue; Mrs. J. C. Ford); Lorna Dalley and Evaline Zundel follow the Hennessy's school-girls paragraph without a store named; Sheehan's (Orpha Briney in black velvet with medallions of hand-wrought in amber beads); Weinberg's (Dreda Finley; Lois Coxe, whose gown was shown under Hennessy's placard in error); Home Supply (Lucille Lapp); Gillis store (Clara Stork); Mattingly's (sailor hat). School clothes from Hennessy's. The piece ends on the announcement that "New gowns and different women's apparel will be displayed at the style show tonight at the American, concluding the exhibit for the fall of 1920." ARCHIVE SIGNIFICANCE. **(a) Murphy-Softley had THREE named models on the first night** — Neita Parmenter (bathing suit), Edna Gillis (three outfits: afternoon, dancing, evening), and Lucille Staebler (evening). The 1920-09-25 second-night coverage I previously processed had Lucille Staebler as the emcee — so Staebler is a Murphy-Softley salesperson who modeled the first night and emceed the second. (b) Edna Gillis is a previously-undocumented Murphy-Softley model (three named appearances). (c) The page is OCR-clean enough that the FULL model-by-model descriptions are recoverable; this is one of the richest single-clipping descriptions of early-Murphy-Softley merchandising in the archive.
In its time
Narrative
Coverage of the first night of Butte's fall style show continues with detailed descriptions of the models and the firms they represented — bathing suits from Murphy-Softley's and Hennessy's, street and afternoon costumes from Sheehan's, Weinbergs, the Home Supply company and the Gillis store, then school-girl frocks, negligees and dancing gowns. Miss Neita Parmenter, Miss Marion Forvilly, Miss Orpha Briney, Miss Dreda Finley, Miss Lucille Lapp, Miss Edna Gillis, Miss Clara Stork, Miss Lorna Dailey, Miss Nadine Randel, Mrs. J. O. Ford, Miss Lola Cose and Miss Lucille Staebler are each described in turn. A correction is entered over a sea foam green imported dancing frock shown under Hennessy's placard though it came from the Weinberg store; the exhibit concludes the following night at the American.
- “The negligees created a riot of color and beauty, and the models carried themselves perfectly.”
- “An error was made in presenting this gown, since Hennessy's placard was allowed to remain on the easel”
- “Her black velvet tam-o'-shanter, that she wore with a jaunty air, completed her attire.”
AI-generated (claude-opus-5). Verify against the transcription before quoting.
People
- James Joseph "James J." Murphy (b. 1883 Ardgroom; d. 1938 LA)(as printed: Murphy-Softley)role: store proprietor implied · family confidence: 75 strong
Family confidence aligned with identity confidence 90 on 4 Oct 2026; the reason is in identity_basis.
Also mentioned
- Miss Neita Parmenter · murphy_softley_bathing_suit_model_first_night
- Miss Edna Gillis · murphy_softley_three_outfit_model_first_night
Previously-undocumented Murphy-Softley model. Three named outfits in the first-night column: afternoon frock + dancing frock + evening gown. The Gillis store's model was Miss Clara Stork; the page does not say Edna Gillis modeled for it (corrected 21 Oct 2026).
- Miss Lucille Staebler · murphy_softley_evening_gown_model_first_night
First-night model for Murphy-Softley; emceed the second night per the 1920-09-25 clipping. Murphy-Softley salesperson with stage presence.
- Miss Marion Forvilly · hennessys_bathing_suit_model_first_night
Printed 'Miss Marion Forvilly' (bathing suit) and 'Miss Marian Forvally' (mandarin coat) in this column; 'May' on the second-night clipping (1920-09-25) — same person, typesetter drift.
- Miss Lorna Dalley · hennessys_school_clothes_model
- Miss Evaline Zundel · hennessys_peter_thomson_dress_model
- Mrs. J. C. Ford · hennessys_pelisse_orange_to_pure_white_color_gradient_model
- Miss Orpha Briney · sheehans_black_velvet_with_amber_beads_model
- Miss Dreda Finley · weinbergs_navy_brown_serge_model
- Miss Lois Coxe · weinbergs_sea_foam_green_chiffon_model
- Miss Lucille Lapp · home_supply_company_pink_sweater_brown_plaid_skirt_model
- Miss Clara Stork · gillis_store_seal_coat_model
Places
- Butte, Montana (primary)
Themes
Story threads
Tags
Source type
news_item, business_notice
Related sources
Transcription
Dotted underlines mark key terms on first mention — hover or tab to one for a reference note. The wording is the source’s own.