SECOND NIGHT OF STYLE SHOW HUGE SUCCESS

The Butte Miner, Butte, 1920-09-25, p.1

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Summary

Sub-head: "Enthusiasm and Rapt Interest Marks Display of Latest Creations at American Theater by Butte Miner." Front- page story on the second night of the Butte Miner's promotional fashion / style show at the American Theater, September 24 1920. Miss Lucille Staebler introduced the models (in a yellow taffeta dancing frock). **Murphy-Softley's representation:** "Miss Neita Parmenter, representing the Murphy-Softley, looked smart in an orange suit, with black stripes, and cap and socks to match." Murphy-Softley sharing the bill with Hennessy's (Miss May Forvilly bathing suit, Lorna Dailey blue serge with knife pleats and bands of yellow, Eveline Zundel silvertone coat), Blow's National (Miss Ann Hickey black charmeuse), the Home Supply Company (Miss Lucille Lapp black charmeuse with steel beads), Sheehan's (Miss Nell Trask rich panne velvet with duchess lace neckpiece), Weinberg's (Miss Dreda Finley navy brown serge with steel beads), King-Cole company (Miss Mary Hickey lake blue with chic black velvet hat), Cockrell's hat shop (source of one of the hats). "TURN TO PAGE EIGHT — COLUMN 4." ARCHIVE SIGNIFICANCE. (a) **Six months after opening**, Murphy-Softley is on the marquee of the Butte Miner's promotional style show at the American Theater — the most prominent annual women's-fashion event in town. The store is sharing the spotlight with Hennessy's (JJM's old employer), Blow's National, Sheehan's, etc. (b) The model Neita Parmenter is the first known named Murphy-Softley employee outside the founding partnership. focus: secondary — the named subject of the clipping is the Butte Miner's style-show event broadly, not JJM. Murphy- Softley's mention is one paragraph of about a dozen in the column.

In its time

Narrative

The second night of the Butte Miner's style show at the American theater draws enthusiastic crowds as models present fall fashions from Butte's leading stores. Miss Lucille Staebler, in yellow taffeta, introduces the models, who display bathing suits for Hennessy's and the Murphy-Softley, afternoon gowns of black charmeuse for Blow's National, the Home Supply company and Sheehan's, school clothes for little girls, and new fall street suits from Weinberg's, the King-Cole company and Hennessy's. Miss Mary Hickey, in lake blue with a beaver choker collar, is noted as unusually well received by the audience. [column continues on page eight]

  • “Enthusiasm and rapt interest marked the second night of the Miner's style show at the American theater last evening.”
  • “Miss Neita Parmenter, representing the Murphy-Softley, looked smart in an orange suit, with black stripes, and cap and socks to match.”
  • “Since school days are here again, practical and smart suggestions for the little school girl were displayed.”

AI-generated (claude-opus-5). Verify against the transcription before quoting.

People

Also mentioned

  • Miss Neita Parmenter · murphy_softley_model

    Model representing Murphy-Softley. First known Murphy-Softley employee outside the founding partnership.

  • Miss Lucille Staebler · emcee_introduced_models
  • Miss May Forvilly · hennessy_bathing_suit_model
  • Miss Lorna Dailey · hennessy_blue_serge_model
  • Little Miss Eveline Zundel · hennessy_child_silvertone_model
  • Miss Ann Hickey · blows_national_charmeuse_model
  • Miss Lucille Lapp · home_supply_company_model
  • Miss Nell Trask · sheehans_panne_velvet_model
  • Miss Dreda Finley · weinbergs_serge_model
  • Miss Mary Hickey · king_cole_lake_blue_model
  • Miss Ellen Carlson · hennessy_gold_thread_fall_suit_model

Places

Themes

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Source type

news_item, business_notice

Related sources

Transcription
transcription: complete · confidence high
# SECOND NIGHT OF STYLE SHOW HUGE SUCCESS ## Enthusiasm and Rapt Interest Marks Display of Latest Creations at American Theater by Butte Miner. *The Butte Miner, Saturday, September 25, 1920, p. 1.* Enthusiasm and rapt interest marked the second night of the Miner's style show at the American theater last evening. It was a great success from start to finish. The models were introduced by Miss Lucille Staebler, who was gowned in a gorgeous dancing frock of yellow taffeta, gracefully draped with silk fold, one of the pretty pictures of the show. The two stunning models who displayed bathing suits were the first to appear. Hennessy'sButte: companies, unions & placesHennessy’sfounded 1886The D. J. Hennessy Mercantile Company, Butte’s leading department store. Its 1898 building at Granite and Main also housed the Anaconda company’s offices on the top floor.More in Key terms → presented May Forvilly in a striking grey jersey suit, trimmed with bright pink silk lacing. She wore a pink and white bathing cap and socks, with white beach shoes. Miss Neita Parmenter, representing the Murphy-Softley, looked smart in an orange suit, with black stripes, and cap and socks to match. The most up-to-the-minute street gowns were shown, by models who carried themselves with ease and grace. ## Afternoon Gowns. Blow's National presented Miss Ann Hickey in a handsome afternoon gown of black charmeuse, trimmed with jet beads, and gracefully draped. To complete this costume, she wore a gorgeous picture hat of black panne velvet, trimmed with ostrich feathers, and faced with coral velvet, presenting a most attractive appearance. Miss Lucille Lapp, modeling for the Home Supply company, wore a gorgeous afternoon frock of black charmeuse, with trimming of steel beads, and a stunning hat of black panne velvet, with a top of silver metal cloth, and adorned with ostrich feathers of henna and bright blue. Sheehan's presented Miss Nell Trask, in a smart and effective afternoon gown of rich panne velvet, with a dainty neckpiece of duchess lace and a bouffant skirt. She wore a stunning picture hat, with a facing of the popular metal cloth in blue and silver, and adorned with uncurled ostrich feathers. ## School Clothes. Since school days are here again, practical and smart suggestions for the little school girl were displayed. Miss Lorna Dailey, modelling for Hennessy's, appeared in a smart gown of blue serge, embroidered with blue and yellow, with a knife-pleated skirt. A navy blue beaver sailor hat completed the costume. Hennessy's also presented little Miss Eveline Zundel in an effective coat of silvertone cloth, with a high beaver collar and cuffs, and a brown beaver hat. The street suits displayed were very modish and smart, and were of the latest cut and style. Weinberg's presented Miss Dreda Finley, attired in one of the smartest of the new fall suits. It is modeled from negro brown serge with bands of steel beads and a collar of beaver. The hat which Miss Finley wore came from Cockrell's hat shop, and is of navy blue panne velvet with turned-up brim of copper metallic brocade. Miss Mary Hickey, representing the King-Cole company, looked charming and smart in a fall suit of lake blue with a choker collar of beaver and a chic hat of black velvet with a turned-up brim embroidered in colored silk. Miss Hickey, as on the previous night, was unusually well received by the audience. Hennessy's presented Miss Ellen Carlson in one of the very latest of new fall suits. It is fashioned in fine gold thread. A smart collar and cuffs of seal add the final touch to the creation. The hat she wore is made with the fashionable off-the-face brim. It is fashioned from coral *TURN TO PAGE EIGHT — COLUMN 4.*

Dotted underlines mark key terms on first mention — hover or tab to one for a reference note. The wording is the source’s own.

Open questions

  • The continuation on page 8 column 4 — does it name additional Murphy-Softley models or styles? Worth capturing on a follow-up clipping if the full-page JPG includes p. 8.

Source ID: 1920-09-25_butte-miner_second-night-style-show-murphy-softley-model

On page: 1920-09-25_butte-miner_p01

Clipped by lukedmurphy on 2020-09-24.