HERE'S BIG NEWS! MURPHY-SOFTLEY'S CLOSING OUT SALE

The Butte Miner, Butte, 1924-08-01, p.7

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Summary

Murphy-Softley two-page closing-out sale advertisement, set across the fold of pp. 6-7. Display head: "HERE'S BIG NEWS! / MURPHY-SOFTLEY'S / CLOSING OUT / SALE". Lead: "With the expiration of our lease on Aug. 30, we will positively discontinue business and our mercantile connection in Butte. Every article of merchandise in stock must be sold before that date ... at less than manufacturers' prices." "There are no reservations, no job lots, nothing imported for the occasion." Further display lines: "Fixtures and Lease for Sale / Quotations to Interested Parties / No Charges / No Refunds / No Exchanges"; "WE QUIT AUGUST 30"; "THREE MAMMOTH OFFERINGS!" (Suits, Coats, Dresses); "SALE STARTS THIS MORNING AT 9 O'CLOCK"; "All accounts must be paid by August 30." Boxed price lists: Underwear, Sweaters, Skirts, Over-blouses, Suits, Coats, Dresses, Bobolink hose, Jiffion aprons, Fur Coats, Plush Coats, Jacquettes, Fur Capes, Scarfs and Chokers, Outing Suits, Bathing Suits (incl. Jantzen), Bags, Silk Kimonos, Silk Scarfs, Chemises, Gowns, Slips, Petticoats, Bathrobes, Jewelry. Signature across the fold: banners MURPHY and SOFTLEY, each over "22 West Park Street", either side of a "Women's Apparel Shop" emblem. ARCHIVE SIGNIFICANCE. **The Murphy-Softley closing — the closing-out sale opens August 1, 1924, and the store quits August 30, 1924**, less than seven months after the January 13 1924 "no intention of discontinuing" advertisement and four and a half months after the March 19 1924 fourth-anniversary sale. The closure is framed publicly as a lease-expiration matter, not bankruptcy ("With the expiration of our lease on Aug. 30, we will positively discontinue business and our mercantile connection in Butte"). By six weeks later (Sept 13 1924) the building basement hosts the Silver Bow County Democratic Party HQ. (The James_J_Murphy_buys_exclusive_park_st_store PDF once thought to be the next chapter is the March 1920 purchase, filed as 1920-03-01_butte-miner_murphy-softley-forbis-buy-park-st-store.) Forms a coherent narrative arc spanning Jan–Aug 1924 from rumor-denial → anniversary → closing — three clippings paired with the Democratic-rally clipping for what happened to the building.

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Narrative

The Murphy-Softley Company advertises a closing-out sale at 22 West Park Street, Butte, its lease having expired 30 August 1924 and the firm positively discontinuing business and its mercantile connection in Butte. Fixtures and the lease are offered for sale, and stock is listed at marked-down prices: wool sweaters at $3.45, silk skirts at $14.95, overblouses at $8.95, khaki outing suits from $4.95, bathing suits, chemises, gowns and slips. [transcription partial f ad runs across pp. 6-7 and main copy only partly legible]

  • “Here's Big News! Murphy-Softley's Closing Out Sale”
  • “we will positively discontinue business and our mercantile connection in Butte”
  • “FIXTURES AND LEASE FOR SALE”

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# HERE'S B[I]G NEWS! / MURPHY-SOFTLEY'S CLOSIN[G] OUT SALE *The Butte Miner, Friday morning, August 1, 1924, pp. 6-7. Display advertisement set across the fold of the two facing pages: p. 6 cols. 4-7 and the left half of p. 7 (cols. 1-5).* [display head across both pages; drawing of a cheering crowd of men and women, one woman wearing a belt badge lettered "STAR ADCRAFT"] HERE'S B[I]G NEWS! MURPHY-SOFTLEY'S CLOSIN[G] OUT SALE With the expiration of our lease o[n A]ug. 30, we will positively discontinue business and our mercantile connect[ion] in Butte. Every article of merchandise in stock must be sold before tha[t d]ate, and we offer to the women of Butte the select stocks of seasonable [rea]dy-to-wear garments for which the Murphy-Softley Company has alway[s be]en noted, at less than manufacturers' prices. *There are no reservations, no job lots, n[othi]ng imported for the occasion. Everything is fresh and new. Come and make your s[elec]tions while the stocks are complete.* [left-hand column of boxes, p. 6] ### Underwear Kayser silk vest, special .......... $1.65 Kayser silk bloomers, spec'l $1.95 Silk bloomers, values to $6.95, now .......... $2.95 Fancy bloomers and step-ins. Values to $8.95, now .......... $4.95 Values to $15.00, now .......... $5.95 Silk vests. Values to $6.95, now $2.95 Tailored and fancy embroidered silk vests. Values up to $12.50. now .......... $4.95 ### Sweaters Wool sweaters, values to $8.00, now .......... $3.45 Fancy wool sweaters with sleeves, values to $12.00, now .......... $4.95 Wool sweaters, high colors; very pretty. Values to $19.00, now .......... $9.95 Handsome brushed wool long sweaters, $30.00 values, now .......... $14.95 All our sleeveless sweaters divided in two lots. Values to $7.95, now $3.95 and values to $10.45, now .......... $4.95 ### Skirts Pleated and wrap-around models in all wool, also Canton crepe. Values to $16.50, now .......... $6.45 Knife and box pleatings. Roshanara crepe. Values to $19.75, now .......... $9.45 Fancy silk skirts, two-tone and plain colors. Values to $39.75, now $14.95 ### Over-blouses Overblouses and tuck-in waists, printed and plain crepes, -pongee, satin, Georgette and wash broadcloths. Values to $12,50, now .......... $4.95 Overblouses and waists. Values to $16.00, now .. $6.45 Embroidered and beaded overblouses. Values to $20.00, now .......... $9.95 All our handsome, beautiful beaded overblouses. Values to $43.75, now $14.95 [centre, p. 6, beside the tail of a large drawn arrow] Fixtures and Lease for Sale Quotations to Interested Parties No Charges No Refunds No Exchanges WE QU[I]T AUGUST 30 [box across both pages] THREE MAMMOTH OFFERINGS! ### SUITS Nine suits in this lot. All small sizes. Fancy wool velour and sport suits. Values to $65.00, now .......... $9.95 Sport suits, Johnnie models. Checks, stripes and plain colors. Values to $45.00, now .. $14.95 Sport suits in fiamingo [sic] and other material; dressy suits of charmeen. Values to $[8?]5.00, now .......... $39.75 All our high-class tailored, fancy three-piece models and a few early fall fur-trimmed suits in this lot. Values to $135.00, now .......... $49.75 ### COATS-- Thirteen sport [co]atshort [sic] lengths and small sizes. Val[ue]s [t?]$35.00, now .......... $4.95 Sport coats, pla[id]s [and?] stripes. Values to $39.75, now .......... $14.95 Top coats and si[...]a cloth capes in mixtures and plaid colors, per[...]l[s and?] swagger back models. Values [t]o [...]9.75, now .......... $24.95 Coats, silk and [...]o[...]capes in this lot includes both tailored and fa[nc]y[ m]odels. Values to $80.00, now .......... $34.95 All our finest c[oa]t[s] and capes, charmeen, camel hair, shaggy wo[...]; [s]ome have fur collars. Values to [...]1.00, now .......... $49.75 ### DRESSES Georgette, Canton crepe, satin, flannel sport dresses. Tricotine and Poiret dresses. Values to $39.75, now .......... $12.45 Cloth and silk dresses. Values to $49.75, now .......... $19.75 Afternoon, street and dinner dresses. Values to $75.00, now .......... $29.75 Georgette, printed chiffons and silk lace dresses. Values to $98.50, now .......... $39.75 Evening and dinner dresses, metallic cloth and embroidered laces. Values to $125.00, now .......... $49.75 Beautiful silk velvet dresses, trimmed in real fox fur and heavily beaded Georgettes. Values to $190.00, now .......... $75.00 *SALE STARTS THIS MORNING AT 9 O'CLOCK* [box, p. 7, below the display head] ### BOBOLINK HOSE 68c Bobolink hose and other makes. Values up to $2.00, now 68c ### Jiffion Aprons Jiffion and Montana Maid fancy little aprons, ½ price Half Price [right-hand panel, p. 7, full height; drawing of a woman in a fur coat] ### Fur Coats 2L seal coats, $2.95, $4.50 and $4.95, now .......... $67.50 [sic] One three-quarter marmink coat, $197.50, now .......... $67.50 One wallabie-raccoon collar and cuffs, $295, now .......... $67.50 One Australian opossum, $495, price now .......... $227.50 Beautiful Hudson seal wrap, $695.00, now .......... $295.00 One raccoon coat, $397.50, price now .......... $172.00 Short Hudson seal coat, skunk collar and cuffs, $395.00, price now .......... $172.50 Short mole coat, $495.00, now .. $197.50 ### PLUSH COATS Plush coats up to $50.00, now .......... $19.75 Three-quarter and full length coats up to $82.50, now .......... $29.75 Silk plush, fancy lining, some with fur collars. Values to $150.00, now .......... $49.75 ### JACQUETTES Three caracul cloth jacquettes and jersey sport coats. Values to $19.75, now .......... $4.95 Fur trimmed caracul jacquettes. Values to $22.50, now .......... $8.95 ### FUR CAPES Skunk cape stole front, $275; now $97.50 Small cape of genuine Scotch mole, $165.00, now .......... $57.50 Small Scotch mole cape trimmed in genuine ermine, $195.00, now .......... $67.50 Genuine ermine short cape, $125.00, now .......... $49.75 ### Scarfs, Chokers Small Chokers. Values to $25, price now .......... $4.95 Fur scarfs, animal scarfs, stoles and chokers. Values to $48.50, now ... $9.95 All fur neckpieces up to $95.00, now .......... $19.95 Large fur scarfs, values to $145, now $34.95 Large beautiful black and dark brown fox and lynx animal scarfs and stoles. Values to $250.00, now .......... $49.95 [bottom rows of boxes, across both pages] ### Outing Suits Khaki motoring and hiking suits. Values to $12.50, to close out .......... $4.95 Gaberdine and corduroy suits. Values $17.50, now .......... $7.95 Knickers, tweed, corduroys and gaberdine. Values to $7.95, now .......... $3.45 ### Bathing Suits Plain colors and stripe effects. Values to $7.50, now .......... $2.95 Bathing suits, some with fiber silk stripes. This lot includes the famous Jantzen bathing suits. Values to $12.95, now .......... $4.95 ### Beauti[f]ul Bags Pouch bags of fine se[...]uvetyne, velvet; also some beaded bags. V[alue]s to $8.50, now .......... $2.95 All other bags, unde[ra]rm, canteens, beaded silk and velvet bags. [...]-half price. ### Silk Kimonos Silk kimonos, Japanese and plain silk. Values to $22.50, now .......... $9.95 Fancy kimonos and breakfast coats. Values to $32.50, now .......... $14.95 All our handsome kimonos and negligees. Values to $55.00, now .. $19.95 ### Silk Scarfs Silk scarfs, $5.95 values, for .......... $2.75 Values to $8.95 for $3.95, and values to $9.50, for .......... $4.95 ### Chemises Silk envelope chemises. Values to $7.50, now .......... $2.95 Fancy lace trimmed envelopes. Values to $12.50, now .... $5.95 Heavy silk envelopes with real lace. Values to $20.00, now .. $9.95 ### Gowns Crepe de chine gowns, values to $10.00. now .......... $4.95 Lace trimmed gowns. Values to $19.75, now .......... $9.95 All our handsome gowns up to $32.50, now .......... $14.95 ### Slips Satin and radium slips, light and dark colors. Values to $5.95, now .......... $2.95 Values to $7.95, now .......... $4.95 Values to $11,95, now .......... $5.95 Extra salespeople to care for your wants. All accounts must be paid by August 30. [logo across the fold: a scroll banner MURPHY over "22 West Park Street" (p. 6), a triangular emblem lettered WO[ME]N'S / APP[AR]EL / S[HO]P, and a scroll banner SOFTLEY over "22 West Park Street." (p. 7)] ### Petticoats Silk radium, heavy jersey and taffeta in three groups. Values to $5.95, now $2.45. Values up to $7.95, now $3.75, and up to $9.95, now ...... $5.95 White silk wash petticoats, shadow proof. Values up to $5.95, $2.45; values to $5.65 at $3.75 ### Bathrobes Corduroy breakfast coats and kimonos. Values to $16.50, now .......... $9.95 Fancy corduroy robes. Values up to $37.50 at $14.75. Blanket bath robes, values up to $20,00, now $6.45. Values to $29.75, now ... $12.45 ### Jewelry E a r r i n g s, bracelets, compacts, pearls, crystal beads, fobs and pendants, all Half Price *[Text checked against both page scans, 21 Oct 2026: the lines that cross the fold at 2.5-3x on both sides, the doubtful figures at 4-8x, the rest against the two tile-by-tile readings of each page (Sonnet and Opus, 20-21 Oct 2026), which agree. Each line of the advertisement runs from p. 6 across the fold to p. 7; three or four characters per line are lost in the binding between the two scans. Letters in square brackets are supplied where the sense is certain; [...] marks a loss that cannot be supplied; [word?] a doubtful reading. Leader dots are shortened. Box order: left column, centre, right panel, then the bottom rows left to right. Printed as on the page: "fiamingo", "-pongee", "$12,50", "$11,95", "$20,00", "atshort", and the "2L seal coats, $2.95, $4.50 and $4.95" line (a printer's error; the sale price is $67.50).]*

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Open questions

  • The closure is framed publicly as lease expiration but the January 1924 closure rumor suggests internal trouble may have preceded. Both readings should appear in the book chapter; the documentary evidence does not resolve which is more accurate.