PRINTZ DESIGNS TO FEATURE ELABORATE SPRINGTIME DISPLAY
The Butte Miner, Butte, 1923-03-25, p.26
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name as printed"Murphy-Softly Models Will Ex-"
name as printed"Murphy foftley models have an added"
name as printed"urphy Softley store"
Summary
Sub-head: "Murphy-Softly Models Will Exhibit Exquisite Garments Representing New Style." Two-column editorial feature (cols. 4-5) with four fashion illustrations (sketched models captioned MODEL ONE through MODEL FOUR) showing the Printz garments the Murphy Softley company will exhibit at the Miner style show on the Broadway stage, worn by Miss Fannie Larson and Miss Eunice Clark. "The Murphy Softley store has featured the Printz line of dresses and from this line has been selected their models." Dinner and street dresses, wraps and three-piece suits will be exhibited. **What the article describes:** - A street dress "of san shade toule" softened by "an underlining of orange", "ideal for outdoor wear". - **Evening Dresses** — two: "apricot lace over cloth of silver" and "a blue metallic cloth with extended hips". - **Suits** — Printz three-piece suits "designed to be put on and off like a coat"; two styles, of which "the Jacquette model with Egyptian blouse will doubtless be the most pleasing." Surrounding/peripheral ads on this page: - Marans Home Supply & Outfitting Co. "Buy On Credit" - The Kenton Pharmacal Co. (616 Coppin Bldg., Covington, Ky.) Brownatone hair tint ARCHIVE SIGNIFICANCE. (a) Confirms Murphy-Softley still Printzess-aligned 2.5 years after the 1920-10-24 window display contest (which featured the same Printz-Niederman / Printzess national brand). (b) Springtime 1923 feature positions the store as a high-fashion destination one year before its 1924 closing — the public-facing arc was still strong in early 1923. (c) The user filed this PDF for the "diagrams of models" — i.e., the visual sketches of the four spring models, which would make useful illustrations for the book's Butte women's-fashion chapter.
In its time
Narrative
Ahead of The Butte Miner's style show at the Broadway, the Murphy-Softley company of West Park street announces that it will exhibit garments chosen over several weeks from the Printz and Printzess lines — dinner and street dresses, three-piece suits, and two evening gowns — to be presented by Miss Fannie Larsch and her models on Wednesday. Four sketched models illustrate the selections, including a street dress and a dressmaker Jacquard three-piece garment finished with English-style trimming. [transcription partial, OCR-degraded; the subhead prints "Murphy-Softly"]
- “Weeks have been spent in the selection of the garments to be exhibited”
- “The lines of those dresses are youthful and they impart a happiness almost to the wearer”
- “A subtle charm is locked away in all of these latest suits”
AI-generated (claude-opus-5). Verify against the transcription before quoting.
People
- James Joseph "James J." Murphy (b. 1883 Ardgroom; d. 1938 LA)(as printed: Murphy-Softley)role: store proprietor implied · family confidence: 75 strong
Family confidence aligned with identity confidence 90 on 4 Oct 2026; the reason is in identity_basis.
Places
- Butte, Montana (primary)
Themes
Story threads
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Source type
news_item, advertisement, business_notice
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Transcription
Dotted underlines mark key terms on first mention — hover or tab to one for a reference note. The wording is the source’s own.