PRINTZ DESIGNS TO FEATURE ELABORATE SPRINGTIME DISPLAY

The Butte Miner, Butte, 1923-03-25, p.26

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  • name as printed"Murphy-Softly Models Will Ex-"

    James Joseph "James J." Murphy

  • name as printed"Murphy foftley models have an added"

    James Joseph "James J." Murphy

  • name as printed"urphy Softley store"

    James Joseph "James J." Murphy

Summary

Sub-head: "Murphy-Softly Models Will Exhibit Exquisite Garments Representing New Style." Two-column editorial feature (cols. 4-5) with four fashion illustrations (sketched models captioned MODEL ONE through MODEL FOUR) showing the Printz garments the Murphy Softley company will exhibit at the Miner style show on the Broadway stage, worn by Miss Fannie Larson and Miss Eunice Clark. "The Murphy Softley store has featured the Printz line of dresses and from this line has been selected their models." Dinner and street dresses, wraps and three-piece suits will be exhibited. **What the article describes:** - A street dress "of san shade toule" softened by "an underlining of orange", "ideal for outdoor wear". - **Evening Dresses** — two: "apricot lace over cloth of silver" and "a blue metallic cloth with extended hips". - **Suits** — Printz three-piece suits "designed to be put on and off like a coat"; two styles, of which "the Jacquette model with Egyptian blouse will doubtless be the most pleasing." Surrounding/peripheral ads on this page: - Marans Home Supply & Outfitting Co. "Buy On Credit" - The Kenton Pharmacal Co. (616 Coppin Bldg., Covington, Ky.) Brownatone hair tint ARCHIVE SIGNIFICANCE. (a) Confirms Murphy-Softley still Printzess-aligned 2.5 years after the 1920-10-24 window display contest (which featured the same Printz-Niederman / Printzess national brand). (b) Springtime 1923 feature positions the store as a high-fashion destination one year before its 1924 closing — the public-facing arc was still strong in early 1923. (c) The user filed this PDF for the "diagrams of models" — i.e., the visual sketches of the four spring models, which would make useful illustrations for the book's Butte women's-fashion chapter.

In its time

Narrative

Ahead of The Butte Miner's style show at the Broadway, the Murphy-Softley company of West Park street announces that it will exhibit garments chosen over several weeks from the Printz and Printzess lines — dinner and street dresses, three-piece suits, and two evening gowns — to be presented by Miss Fannie Larsch and her models on Wednesday. Four sketched models illustrate the selections, including a street dress and a dressmaker Jacquard three-piece garment finished with English-style trimming. [transcription partial, OCR-degraded; the subhead prints "Murphy-Softly"]

  • “Weeks have been spent in the selection of the garments to be exhibited”
  • “The lines of those dresses are youthful and they impart a happiness almost to the wearer”
  • “A subtle charm is locked away in all of these latest suits”

AI-generated (claude-opus-5). Verify against the transcription before quoting.

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# PRINTZ DESIGNS TO FEATURE ELABORATE SPRINGTIME DISPLAY ## Murphy-Softly Models Will Exhibit Exquisite Garments Representing New Style. *The Butte Miner, Sunday, March 25, 1923, p. 26 (Sunday section page 2), cols. 4-5. Four sketched fashion-model illustrations, captioned MODEL ONE to MODEL FOUR.* Probably no establishment has taken greater pains in selecting their display for the Miner style show than has the Murphy Softley company dealers in women's wear. Weeks have been spent in the selection of the garments to be exhibited and when Miss Fannie Larson and Miss Eunice Clark appear on the Broadway stage exhibiting garments from the West Park street establishment they will present to the women of Butte a varied and gorgeous assortment of the latest in fashions. [illustration: woman in a short-jacketed suit] MODEL ONE. The Murphy Softley store has featured the Printz line of dresses and from this line has been selected their models. Dinner and street dresses will be exhibited together with wraps and three-piece suits. Printz ,one of the country's foremost firm of designers has produced these garments. A basic principle of all of their work is the manner in which they clothe an individual to suit her peroonality [sic]. The special study that the Printz designers have made of "personalized styles," is no where more strikingly [illustration: woman in a plaid coat and cloche hat] MODEL TWO. illustrated than in the gowns to be shown at the Broadway. The street dress is of san shade toule but any monotone is softened by an underlining of orange. It is the privilege of youth to be as swanky as possible and to this [illustration: woman in a jacket suit, one hand raised to her head] MODEL THREE. end this dress has been developed in a variety of fabrics, ideal for outdoor wear. ### Evening Dresses. Two evening dresses will be displayed. The pick of the entire stock, they will captivate the eye of every discerning woman. The lines of these dresses are youthful and they impart a supple slender grace to the wearer. The first of apricot lace over cloth of silver makes an ideal garment for any woman and it is one of the charming styles that will do much to add to the season's loveliness. The second dress is of a blue metal- [continued in col. 5, below the Marans advertisement] lic cloth with extended hips. Both dresses are long and both are "personalized," in lines that give the best proportions to the figure. ### Suits. Suits assume special prominence this year by their decided newness of design and variety of fabrics. The suit, always a necessity in the complete wardrobe noiw [sic] perfectly combine utility and smart style. The three-piece suit is decidedly voguish this spring and because of its charm and utility will be the choice of many. All of the Printz three-piece suits such as will be displayed by the Murphy Softley models have an added [illustration: woman in a jacket and skirt, one hand raised to her hat] MODEL FOUR. feature in that they are designed to be put on and off like a coat. Two styles in three-piece garments will be exhibited. Of these two the Jacquette model with Egyptian blouse will doubtless be the most pleasing. This garment reveals uncommon beauty in lines, style and tailoring. The trimming adds an aristic [sic] touch and this suit will continue to enjoy the popularity that befits its practical charm. A subtle charm is tucked away in all of these latest suits and nothing could make a more stunning background than the exceedingly smart bewitching manner of expressing the season than is contained in the Printz models. --- [*Adjacent on the page, not part of the article:*] Marans Home Supply & Outfitting Co., 16 North Montana, "Buy Your Easter Suit Now On Credit" (cols. 5-7); Brownatone, "The Question of Gray Hair," The Kenton Pharmacal Co., 616 Coppin Bldg., Covington, Ky. (col. 5). *[Text checked against the page scan at 3x (the second model's first name at 8x), 21 Oct 2026, starting from the tile-by-tile page reading of 20-21 Oct 2026. The deck prints "Murphy-Softly"; the body prints "Murphy Softley" without a hyphen throughout.]*

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Source ID: 1923-03-25_butte-miner_murphy-softley-printz-springtime-models

On page: 1923-03-25_butte-miner_p26

Clipped by lukedmurphy on 2020-09-24.