The Butte Miner, 1915-05-02, p.6
The Butte Miner, Butte, 1915-05-02, p.6
Page image
Full page scan, 2,731 × 3,748 pixels. The insets below are the parts of this page that have been clipped; click one to jump to it on the page.
headlineHeadline
photographPhotograph belonging to the article
captionCaption
articleThe article as printed
name as printed"JAMES J. MURPHY"
Page overview
A full-page department store advertisement from The Butte Miner, Sunday Morning edition of May 2, 1915, page 6. The page is given over entirely to Hennessy's Department Managers' Sale, with no news copy whatsoever. A large banner headline anchors the top, beneath which the page is divided into a dense grid of sale sections covering women's suits and coats, millinery, boys' and young men's suits, girls' topcoats, corsets, and a grocery section at the foot. Photographic portraits of named Hennessy department managers are embedded throughout the ad layout, serving both as endorsement and identification of the staff responsible for each section. The editorial tone is entirely promotional, with urgency language throughout.
AI-generated (claude-sonnet-4-6). Verify against the page image before quoting.
Headlines on this page
- Our Department Managers' Sale
- Familiar Faces Greet You Today---Hennessy Dept. Managers of the Butte and Centerville Stores---Men and Women Under Whose Supervision Was Arranged This Great Merchandising Event
- 41 Women's Suits $4.95
- 43 Women's Coats $4.95
- Fashionable New Millinery at End-of-the-Season Prices
- Boys' New Suits $1.95
- Young Men's Suits $12.45
- Anticipating the Summer Luggage Needs
- Girls' New Spring Topcoats
- Redfern, La Vida and La Camille Corsets at $2.35
- "Dollar Strawberries" 12½c a Box
Clippings pulled from this page
- Anticipating the Summer Luggage Needs
1915-05-02
secondarycol 5 (right side) · Upper-right quadrant of the page, beneath the millinery section; portrait photo of JJM is one of several manager portraits embedded across the full-page ad.
Juxtapositions
- James J. Murphy's photographic portrait appears in the same visual register as four other named department managers — Alice B. Murray, Alberta A. Reid, Rose A. Penny, and Helena Phelan — each pictured to humanise and authenticate their respective sale sections.
- The grocery section at the foot of the page, listing wines, liquors, whiskeys, and cigars by brand and price, sits directly beneath the corsets and children's wear sections, creating an abrupt domestic-to-commercial tonal shift within the same continuous advertisement.
Full page transcription
Read the full transcription
AI-generated (claude-sonnet-5-5). Verify against the page image before quoting.
Peripheral items I've noted
6 Sunday Morning × × × × THE BUTTE MINER × × × × May 2, 1915
Running page header (folio) across the top of the page; the whole page below it is one Hennessy's advertisement.
- masthead
Hennessy's — Familiar Faces Greet You Today---Hennessy Dept. Managers of the Butte and Centerville Stores --- Our Department Managers' Sale
Full-page Hennessy's display advertisement (all seven columns): banner announcing a department managers' sale from 8 o'clock Monday morning, with notion-counter boxes and captioned portraits of the managers of the Butte and Centerville stores, among them James J. Murphy (Boys' Shop—Luggage) and Arthur Berry (Acting Superintendent).
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41 Women's Suits $4.95
Women's ready-to-wear panel of the Hennessy's advertisement (columns 1-5, upper third) with the portrait of Alice B. Murray, Women's Ready-to-Wear; suits, coats, dresses, skirts and waists.
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Fashionable New Millinery at End-of-the-Season Prices
Millinery panel of the Hennessy's advertisement (columns 6-7, upper third) with the portrait of Alberta A. Reid, Millinery.
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Boys' New Suits $1.95 / Young Men's Suits $12.45
Boys' Shop panel of the Hennessy's advertisement (columns 1-5, middle), the department James J. Murphy managed: boys' and young men's suits, blouse waists, reefers, caps, wash suits and shirts, "Boys' Shop, Second Floor."
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Anticipating the Summer Luggage Needs
Catalogued as clipping 1915-05-02_butte-miner_jjm-portrait-hennessy-luggage-ad (columns 5-7, middle: the portrait captioned JAMES J. MURPHY, Boys' Shop—Luggage, and the Trunk and Bag Section panel, Second Floor).
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Girls' New Spring Topcoats
Infants', children's and women's house-garment panel of the Hennessy's advertisement (columns 1-4, lower middle) with the portrait of Rose A. Penny, Infants' and Children's Wear, Women's House Garments.
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Redfern, La Vida and La Camille Corsets at $2.35
Corset and muslin-wear panel of the Hennessy's advertisement (columns 5-7, lower middle) with the portrait of Helena Phelan, Corsets.
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ARTHUR BERRY Acting Superintendent / JOHN A. FLEMING Manager Retail Grocery / O. R. ASHFORD Manager Meat Dept. / AMOS BOOTH General Manager Wholesale and Retail Grocery
Row of four captioned manager portraits at the foot of the Hennessy's advertisement (columns 1-5): Arthur Berry, John A. Fleming, O. R. Ashford and Amos Booth.
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"Dollar Strawberries" 12½c a Box
Grocery Section panel of the Hennessy's advertisement (columns 5-7, foot): apples, oranges, lemons, candy, bakery, wines and liquors (including Burke's Three Star Irish whisky) and cigars.
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