The Butte Miner, 1915-05-02, p.6

The Butte Miner, Butte, 1915-05-02, p.6

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Page overview

A full-page department store advertisement from The Butte Miner, Sunday Morning edition of May 2, 1915, page 6. The page is given over entirely to Hennessy's Department Managers' Sale, with no news copy whatsoever. A large banner headline anchors the top, beneath which the page is divided into a dense grid of sale sections covering women's suits and coats, millinery, boys' and young men's suits, girls' topcoats, corsets, and a grocery section at the foot. Photographic portraits of named Hennessy department managers are embedded throughout the ad layout, serving both as endorsement and identification of the staff responsible for each section. The editorial tone is entirely promotional, with urgency language throughout.

AI-generated (claude-sonnet-4-6). Verify against the page image before quoting.

Headlines on this page

  • Our Department Managers' Sale
  • Familiar Faces Greet You Today---Hennessy Dept. Managers of the Butte and Centerville Stores---Men and Women Under Whose Supervision Was Arranged This Great Merchandising Event
  • 41 Women's Suits $4.95
  • 43 Women's Coats $4.95
  • Fashionable New Millinery at End-of-the-Season Prices
  • Boys' New Suits $1.95
  • Young Men's Suits $12.45
  • Anticipating the Summer Luggage Needs
  • Girls' New Spring Topcoats
  • Redfern, La Vida and La Camille Corsets at $2.35
  • "Dollar Strawberries" 12½c a Box

Clippings pulled from this page

  • Anticipating the Summer Luggage Needs

    1915-05-02

    secondarycol 5 (right side) · Upper-right quadrant of the page, beneath the millinery section; portrait photo of JJM is one of several manager portraits embedded across the full-page ad.

Juxtapositions

  • James J. Murphy's photographic portrait appears in the same visual register as four other named department managers — Alice B. Murray, Alberta A. Reid, Rose A. Penny, and Helena Phelan — each pictured to humanise and authenticate their respective sale sections.
  • The grocery section at the foot of the page, listing wines, liquors, whiskeys, and cigars by brand and price, sits directly beneath the corsets and children's wear sections, creating an abrupt domestic-to-commercial tonal shift within the same continuous advertisement.

Full page transcription

Read the full transcription

AI-generated (claude-sonnet-5-5). Verify against the page image before quoting.

6 Sunday Morning × × × × THE BUTTE MINER × × × × May 2, 1915 ## Column 1 [spans columns 1-7: the whole page below the running head is one Hennessy's advertisement, framed by a rule; transcribed in reading order, left-hand panels first (columns 1-5), then the right-hand panels (columns 6-7)] *Hennessy's* **Luster Cotton 3 for 5c** Regular 5c spool—Notion counter. *Hennessy's* **Tape Measures 2 for 5c** Regular 5c each—Notion counter. *Hennessy's* **Curling Irons 5c Each** Regular 10c kind—Notion counter. *Hennessy's* ## Familiar Faces Greet You Today---Hennessy Dept. Managers of the Butte and Centerville Stores ---Men and Women Under Whose Supervision Was Arranged This Great Merchandising Event # Our Department Managers' Sale ## Beginning at 8 o'Clock Monday Morning—Some of the Choicest Bargains Are in the Shortest Lots, Come Early to Share Them ### 41 Women's Suits $4.95 Formerly priced to $27.50, for............ $4.95 While not the newest models, they are all good, practical styles in weights for present wear; fine navy serges, light colored weaves and checks and stripes, sizes for women and misses. Forty-one suits will not last long; come early for yours. [portrait of a woman, head and shoulders; caption:] **ALICE B. MURRAY** *Women's Ready-to-Wear* ### 43 Women's Coats $4.95 Tailored and novelty styles at............ $4.95 Think of it, a fine spring weight topcoat for only $4.95. Coats of a quality that were originally marked many times this special sale price, and worth it. Splendid, practical models for any and all time wear, even including some white serges, and to start the sale there is nearly a full range of sizes. ### Look! 76 Women's and Misses' Suits and Coats for Only $2.95 Odd lots and broken lines on which the regular prices were many times this special sale figure. Weights suitable for spring wear in a splendid assortment of colors and styles. Suits that to the last garment are the greatest money's worth you ever received, and it is safe to say that the 75 will not last the morning. *54 Wash Dresses Worth to $25, for... $1.95* In white and some colors, mostly smaller sizes, but the woman or miss who can find her size, will find a rare, rare bargain. *87 Fine Dresses Worth to $50, for.. $8.90* Beautiful silk and lingerie dresses in any number of exquisite styles, not the newest styles, but fine enough to grace any occasion. *47 Novelty Suits Values to $75.00, to Go at... $9.95* Why the materials by the yard would cost a great deal more than $9.95, while the tailoring and finishing is all you could ask for if you were paying the full regular to $75 prices. *23 Wash Skirts Worth to $7.50, for. $1.95* Just when wash skirts are needed, too; some colors, but mostly white, and 20 will not last long at this price. *22 Cloth and Silk Skirts at Half Price* Regular $10 to $25 values, the odd lots of many finer lines; silks, chuddah cloths, fine serges and beautiful novelty weaves. *14 Cloth Skirts Values to $7.50..... $1.95* And the 14 lucky women who get them will have the finest skirts they ever owned for so little money; plain colors, plaids, etc. *38 Dress Waists at Half Price* Fancy lingeries and marquisettes on which the regular prices were to $12.50; save half. *39 Dress Waists Values to $17.50.. $2.95* Fancy chiffons, shadow laces and silk crepes; sizes from 36 to 42. *68 White Waists Values to $4.50...... 95c* Lingeries and voiles, lace and embroidery trimmed; all styles and sizes. *50 Fancy Waists Values to $10.50.. $1.98* Hand embroidered and lace trimmed lingeries and voiles in high and low neck styles. *24 Forsythe Waists at Half Price* Every woman knows this famous make of waists, while two dozen last, save a half. ### Boys' New Suits $1.95 Regular $4.00 values; 2 to 16 years........ .. Oliver Twist and Russian blouse styles for little men of 2 to 7 years and the favorite Norfolks for boys of 6 to 16 years, and there's a splendid range of colorings and patterns to choose from. ### Young Men's Suits $12.45 15.00 and $18.50 values; sizes 14 to 20 years..... Fine all-wool blue serges, brown worsteds and new novelty gray and brown mixtures; single or double-breasted, two and three-button styles with plain or cuff bottom trousers.—Boys' Shop, Second Floor. *Boys' 35c Blouse Waists for ........ 23c* Black sateen, tan khaki and neat striped and plain colored chambray; sizes 4 to 12 years. ### "Sampeck" Spring Reefers in Sizes 2 to 14 Years Reduced One-Third Smart styles for boys and girls; tan coverts, red cheviots and beautiful novelty mixtures. Prices start at $5.00 for the regular $7.50 coats. *Boys' $1 Wash Suits for ......... 75c* In sizes 2 to 7 years; Oliver Twist and Russian blouse styles in solid colors and combinations. *Boys' Laundered Blouse Waists 75c to $1.50 Values ............ 49c* Styles to be worn with separate collar; the blouses in sizes 6 to 13 years, the shirts with 12 to 14 neck bands. *Boys' 35c Golf Caps in All Sizes, Sale.... 19c* Blue serge and neat patterns in light and dark colored mixtures. *Boys' Military Collar Shirts Regular 75c Values, on Sale at.... 55c* 12 to 14 collar sizes, well made and perfect fitting; plain white, blue or tan, in stripes and figures and in light and medium dark colorings. [portrait of a young woman, head and shoulders; caption:] **ROSE A. PENNY** *Infants' and Children's Wear* *Women's House Garments* ### Girls' New Spring Topcoats Values to $10.00, Choice at $1.00 to $3.95 Serge, pongee and novelty weaves in navy, red, tan and checks; sizes 6 to 12 yrs. *GIRLS' MIDDY BLOUSES, 6 to 12 year sizes, special 59c.* *CHILDREN'S PERCALE SKIRTS, 2 to 6 year sizes, regular values for 15c.* *CHILDREN'S ROMPERS, the famous Bread Winner make in sizes 6 months to 6 years. Regular 75c line 59c. Regular $1.00 line 75c.* *CHILDREN'S ROMPERS, 2 to 6 year sizes, the 35c line at 25c and the regular 50c rompers for 35c.* *CHILDREN'S APRONS, bungalow and sacque styles, special at 23c.* *GIRLS' BLACK BLOOMERS, 2 to 14 year sizes, special at 29c.* *CHILDREN'S PLAY DRESSES, 1 to 6 year sizes, special 29c each.* *Women's House Dresses for 89c* Regular to $1.50 values, all sizes; round neck, three-quarter sleeve style. *Women's Messaline Petticoats $1.89* Values to $3.95, made with 14-inch full plaiting or with one-inch plaiting; all the new shades. *Japanese Hand Embroidered Sacques and Mandarins at $2.95* Regular to $15 values; made from the finest satin brocade and crepe. [row of four captioned portraits at the foot of the left-hand panels, columns 1-5; each a man in a dark suit, head and shoulders] [portrait; caption:] **ARTHUR BERRY** *Acting Superintendent* [portrait; caption:] **JOHN A. FLEMING** *Manager Retail Grocery* [portrait; caption:] **O. R. ASHFORD** *Manager Meat Dept.* [portrait; caption:] **AMOS BOOTH** *General Manager Wholesale and Retail Grocery* ## Column 6 [right-hand panels, columns 5-7 (the corsets panel begins in column 4), in reading order from the top] ### Fashionable New Millinery at End-of-the-Season Prices **Trimmed Hats $4.75** Regular $9.00 line.. Smart styles and the finest materials; hemps, Milan hemps, Leghorns, Panamas and barnyard braids, flowers, feather and ribbon trimmed. **Trimmed Hats $2.95** Regular $5.00 value Hemp and novelty braid hats cleverly trimmed, in any number of becoming styles for women of all ages. *Misses' and Children's Hats* Regular $5 value. All new, becoming **$2.95** Panamas, Milan hemp and novelty braids, smartly trimmed with velvet, satin and plaid ribbons and dainty touches of flowers. [portrait of a woman, head and shoulders; caption:] *ALBERTA A. REID* *Millinery* *Children's Newly Trimmed Hats—Special* Regular $2.00, Hats for only.. **95c** Regular $3 hats for only **$1.95** [portrait of a young man in a dark suit, collar and tie, head and shoulders; caption:] **JAMES J. MURPHY** *Boys' Shop—Luggage* Anticipating the Summer # Luggage Needs *Trunk and Bag Section, Second Floor* **$4.00 Matting Suitcases $2.95** 24 and 26-inch sizes for........... The leather corner style, light in weight, yet strong and serviceable; made over steel frame, cloth lined and fitted with stout handles, two straps, brass lock and bolts. **$6.50 Fiber Suitcases $4.95** 24 and 26-inch sizes for........... Has every appearance of genuine leather, dark brown, and will outwear any leather suitcase you can buy under $10. Full cloth lined, has shirt fold, two heavy straps all around, leather corners and substantial lock and bolts. [panel begins in column 4] ### Redfern, La Vida and La Camille Corsets at $2.35 Broken Sizes of the Regular $6.00 Lines **Good Corsets 95c** Low and medium bust styles, with substantial hose supporters; sizes up to 36. **Neat Brassieres 35c** Embroidery edge trimmed, well made and finished and there's all sizes from 34 to 44. **Brassieres Worth to $3.50, Broken Sizes, Only $1.29** *Muslin Wear at 25c* Gowns in both high and low neck styles and skirts, embroidery trimmed. *Muslin Wear at 35c* Bloomers, skirts and gowns, lace and embroidery trimmed. *Undermuslins at Half* Some slightly soiled pieces, regular $4 to $9.50 values. *Lace Trimmed Lawn Tea Aprons, Special 10c* [portrait of a woman, head and shoulders; caption:] **HELENA PHELAN** *Corsets* ### "Dollar Strawberries" 12½c a Box [columns 5-7] *In the Grocery Section Tomorrow, Also These Good Special Items* *Apples* Rome Beauty, box $1.65; 5 lbs for 25c. Wine saps, box $1.75; 5 lbs for 25c. *Oranges* Fancy, all sizes, case $2.75. Sweet and juicy, each 1c. *Lemons* Large size, dozen 15c. *Candy* Delta squares, lb, 25c. Empire kisses, lb. 17c. Curvey [ditties?], lb, 30c. *Bakery* Introducing our new line of fancy cakes, rich sultana, citron, cherry, almond. Regular 30 lb. Special 25c lb. *Wines and Liquors* Special sherry in glass containers, gal. $1 Three Star port, in glass containers, gallon, $1.15. Three Star muscatel in glass containers, gallon, $1.25. Silver Bow whisky, gallon, $3.00. Extra special whisky, gallon, $3.90. Extra special whisky, quart, [99c?]. No extra charge for containers. Canadian Club Scotch whisky, bottle, $1.35 Old Smuggler Scotch whisky, bottle, $1.40 Burke's Three Star Irish whisky, bottle, $1.25. *Cigars* Baltimore Puritanos, box of 25, $1.75. Juan De Fuca Coronas, box of 50, $5.50. La Preferencia New Operas, box of 50, [$1.90?] El Merito, box of 100, $3.50.

Peripheral items I've noted

  • 6 Sunday Morning × × × × THE BUTTE MINER × × × × May 2, 1915

    Running page header (folio) across the top of the page; the whole page below it is one Hennessy's advertisement.

    • masthead
  • Hennessy's — Familiar Faces Greet You Today---Hennessy Dept. Managers of the Butte and Centerville Stores --- Our Department Managers' Sale

    Full-page Hennessy's display advertisement (all seven columns): banner announcing a department managers' sale from 8 o'clock Monday morning, with notion-counter boxes and captioned portraits of the managers of the Butte and Centerville stores, among them James J. Murphy (Boys' Shop—Luggage) and Arthur Berry (Acting Superintendent).

    • advertisement
    • peer_name
    • family_name
    • transcribed
  • 41 Women's Suits $4.95

    Women's ready-to-wear panel of the Hennessy's advertisement (columns 1-5, upper third) with the portrait of Alice B. Murray, Women's Ready-to-Wear; suits, coats, dresses, skirts and waists.

    • advertisement
    • peer_name
    • transcribed
  • Fashionable New Millinery at End-of-the-Season Prices

    Millinery panel of the Hennessy's advertisement (columns 6-7, upper third) with the portrait of Alberta A. Reid, Millinery.

    • advertisement
    • peer_name
    • transcribed
  • Boys' New Suits $1.95 / Young Men's Suits $12.45

    Boys' Shop panel of the Hennessy's advertisement (columns 1-5, middle), the department James J. Murphy managed: boys' and young men's suits, blouse waists, reefers, caps, wash suits and shirts, "Boys' Shop, Second Floor."

    • advertisement
    • peer_name
    • transcribed
  • Anticipating the Summer Luggage Needs

    Catalogued as clipping 1915-05-02_butte-miner_jjm-portrait-hennessy-luggage-ad (columns 5-7, middle: the portrait captioned JAMES J. MURPHY, Boys' Shop—Luggage, and the Trunk and Bag Section panel, Second Floor).

    • clipping
    • advertisement
    • family_name
    • peer_name
  • Girls' New Spring Topcoats

    Infants', children's and women's house-garment panel of the Hennessy's advertisement (columns 1-4, lower middle) with the portrait of Rose A. Penny, Infants' and Children's Wear, Women's House Garments.

    • advertisement
    • peer_name
    • transcribed
  • Redfern, La Vida and La Camille Corsets at $2.35

    Corset and muslin-wear panel of the Hennessy's advertisement (columns 5-7, lower middle) with the portrait of Helena Phelan, Corsets.

    • advertisement
    • peer_name
    • transcribed
  • ARTHUR BERRY Acting Superintendent / JOHN A. FLEMING Manager Retail Grocery / O. R. ASHFORD Manager Meat Dept. / AMOS BOOTH General Manager Wholesale and Retail Grocery

    Row of four captioned manager portraits at the foot of the Hennessy's advertisement (columns 1-5): Arthur Berry, John A. Fleming, O. R. Ashford and Amos Booth.

    • advertisement
    • peer_name
    • transcribed
  • "Dollar Strawberries" 12½c a Box

    Grocery Section panel of the Hennessy's advertisement (columns 5-7, foot): apples, oranges, lemons, candy, bakery, wines and liquors (including Burke's Three Star Irish whisky) and cigars.

    • advertisement
    • peer_name
    • transcribed

Page ID: 1915-05-02_butte-miner_p06