The Anaconda Standard, 1903-10-18, p.25

The Anaconda Standard, Anaconda, 1903-10-18, p.25

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A full-page advertising spread for the opening week of Lewis Dry Goods Co. in Anaconda, dated Sunday morning, October 18, 1903. The upper three-quarters of the page is consumed almost entirely by a single large department-store advertisement — Lewis' newly enlarged store — featuring display type, illustrated vignettes, and multiple promotional sub-sections covering cloaks, suits, furs, millinery, waists, skirts, jackets, men's clothing, and linen. A 'NOTICE.' box in the centre-left appeals directly to the public's trust and patronage. The bottom strip of the page is divided between a 'Society.' column (continued from page eight) on the left and a dense personal-mentions column on the right, both set in small type well below the advertising spectacle above them.

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Headlines on this page

  • OPENING WEEK AT LEWIS' NEW AND ENLARGED STORE
  • THE NEW CLOAK, SUIT AND FUR SECTION!
  • NOTICE.
  • On Monday We Will Sell 75 High Class Tailor-Made Suits at EXACTLY HALF PRICE
  • $30 to $45 IMPORTED COSTUMES Bought for Our Opening
  • Monday in the New Waist Section
  • OUR FIRST FALL OPENING IN THE New Millinery Section
  • Two Splendid Bargains From the Notion Dept.
  • Monday's Handkerchief Bargain
  • Society.

Clippings pulled from this page

Juxtapositions

  • The intimate Society column recording a Thursday-evening surprise party with games, music, and midnight lunch for fifty friends sits directly beneath a massive commercial spectacle promising Bergstrom's full orchestra entertaining shoppers on Monday — two kinds of Anaconda social life, domestic and commercial, sharing the same page foot.
  • The 'NOTICE.' box, which appeals in earnest to the public's trust and civic pride, is flanked on all sides by aggressive price promotions and half-price suit offers, creating an odd editorial sincerity marooned in a sea of retail copy.

Full page transcription

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THE ANACONDA STANDARD: SUNDAY MORNING, OCTOBER 18, 1903. [page number not printed in the header] ## Columns 1-7: Lewis Dry Goods Co. display advertisement [the advertisement fills the upper two-thirds of the page across columns 1-7; its parts are transcribed in the order: illustration, headline and opening paragraph, "Notice" box and cloak section, then the left, middle, right and far-right blocks] [illustration at the upper left: a winged female figure holding a scroll lettered:] Bergstrom's Orchestra Monday [illustration: ferns; below the figure a winged cherub carrying a draped cloth] # OPENING WEEK AT LEWIS' NEW AND ENLARGED STORE A WEEK ago would have been too early; a week later, too late. Now we can show you all the newest things this season, with everything on one floor---the cleanest, brightest and most up-to-date Butte store. We ask you to come Monday and enjoy a storeful of bargains, a magnificent collection of merchandise, accompanied by Prof. Bergstrom's full orchestra. # THE NEW CLOAK, SUIT AND FUR SECTION! [boxed:] NOTICE. We direct attention to the most varied, extensive and magnificent lines of merchandise ever presented in the West. Time, energy, taste and much study have brought this store to an exalted plane of public usefulness. With broad aisles, commodious display areas and bright, cheerful surroundings, it is not surprising that this is recognized as the merchandising center of our city. We want your patronage---but not unless we deserve it. If there are worthier goods to be found elsewhere; if prices asked by others are lower than ours, it is your privilege to profit by them; but facts prove that to not be the case. Our constant and vigorous growth of patronage is the strongest possible evidence of superior value giving. Probably the most complete and most up-to-date cloak and suit section in the Northwest. Different than most opening days---we will sell entirely new suits, new coats, new wraps, new costumes and handsome fur pieces at about half the usual opening prices. Our idea in doing this is to give to the people of Butte and vicinity an opportunity of getting high-class tailored suits and wraps at less prices than they can be imported for or bought in the larger cities East with no greater number to select from. ### The Great Silk Section's Souvenir [For the Opening Day] Fvie [sic] pieces of the best $1.50 black peau de soie that you ever saw or was ever offered you---a rich, heavy, soft silk for dresses, coats or skirts. This extraordinary offering to celebrate the enlargement of the silk store. For the opening day only and limit of 15 yards to each customer ............ 85c Yd And these besides: 75c black taffeta. Limit of 15 yards. Yard.... 49c | $1.00 black peau de soie. Limit of 15 yards. Yard.. 59c | Best 85c black taffeta. Limit of 15 yards. Yard 59c ### The Black Dress Goods Souvenir [For the Opening Day] Choice of 200 pieces of the finest black dress goods, absolutely the latest weaves of Priestlev [sic], Lupin, Guilleamet, etc., the prices ranging from $1.25 to $1.75 a yard. For the opening day ................ 98c Yd And these blacks also: 65c and 75c black granites, etamines and canvas, cheviots and serges, etc.; yard .... ..... 45c | 52-inch wide black storm serge and cheviots; best $1.25 value. Limit of 7 yards. Yard.. 69c | 46-inch heavy black Sicilian and brilliantine; regular $1.25 yd. Yard. 69c Best indigo blue prints, yard.. .. 4c | 36-inch wide white muslin; the 8 1-3c quality, yard.... 5c | 1,000 yards cream domet flannel; value 7c; yard.......... 4c ### The Linen Section's Souvenir [For the Opening Day] 100 fine Irish linen table cloths 2½ yards long and 2 yards wide with the border all around in 10 different patterns. Regularly sold in this best of linen stores at $3.50 each. For the opening day only ................ $2 Each And not more than one to a customer. 100 dozen bleached damask napkins; all pure linen; regularly sold at $2.75 a dozen. Limit of one dozen. No half dozens at this price. Dozen .... $1.80 | 500 hand-embroidered Irish doilies, 18 inches diameter; round scalloped; mostly shamrock and fleur-de-lis; regular $1.25 each. Opening day, limit of two, each............ 75c | 72-inch bleached table linen, warranted all pure Irish linen, about five patterns to choose from; strong, beautiful and durable; value 85c yard; yard.... 58c 75c sheet blankets, tans, grays, whites ........ 48c | 16-ounce cotton batts, pure white; value 20c, each.......... 9c | Full size white spreads; value $1.00, each ............ 69c [signature box:] Lewis Dry Goods Co. ### On Monday We Will Sell 75 High Class Tailor-Made Suits at # EXACTLY HALF PRICE You may ask why we do this. Swartz of Fifth avenue, considered the best in his line, sends us his sample suits for our opening sale. They are all new, strictly man tailored, mostly walking suits, exquisitely finished, made of imported serges and fancy mixtures. These suits sell in New York city from $60.00 to $90.00 each. Monday only, half these prices. # $30 to $45 # IMPORTED COSTUMES ### Bought for Our Opening Gowns that would cost you in Paris from $150 to $200 will be shown in our windows for the first time. HALF PRICE PREVAILS. ### Tailor-Made Walking Suits $20 and $25 Monday, our opening day, we will sell 50 sample suits, values $35.00 to $50.00; all sizes and variety of styles; selected in one lot at two prices; rear of new room. Choice # $20 and $25 [boxed:] Mrs. Reed's reception day, Monday, in the dressmaking section, where new models direct from Paris will be exhibited and costumes talked about and planned for your ladyship's wearing and pleasure. ### Lewis' Men's Section Opening prices---this department to the front with some startling values on Monday. 50c and 75c men's neckwear---four-in-hands, tecks, etc. Monday only................ 39c $1.50 men's driving gloves .... .......... 95c | 50c and 75c qualities men's fleece back shirts and drawers ...... 39c $1.50 percale shirts, Wilson Bros.'........ 89c | 15c Japanette handkerchiefs .... .......... 8c ### Monday in the New Waist Section Every department in this bright, new store will help to make this opening day a bargain event. ### 200 Sample "Derby" Shirt Waists The name tells of their goodness. Waists that sell from $3.50 to $6.50 and $7.00, of heavy Madras flannel, white and black mohair; sizes mostly 34, 36 and 38. Your unrestricted choice on opening day $2.95 ### Other Waists on Sale Opening Day Women's silk taffeta waists, all colors; values are $5.00.......... ........................ $2.98 Women's new flannel waists, all colors and black; $2.50 value ................................ $1.75 ### THE NEW SKIRT SECTION Opening Day At $5.00---Fine serge skirts, black, with train; values $7.00 and $8.00. At $3.98---Walking length skirts; value $6.50. At $5.95---Walking length skirts; value $9.00 and $10.00. Opening price ............ ............................. $5.95 ### The New Jackets, Coats, Wraps You have all been waiting for them, and no such assortment as here of elegant wraps and outside coats as can be seen in our new section, with scarcely any two al[i?]ke. At $[8?].50---Very pretty zibeline coats, capes over shoulder, 27 inches in length. A $15.00 garment. At $10.00---Very nobby kersey Monte Carlos, double capes, stole front, neatly finished. Regular value $15.00. At $12.50---Monte Carlo coats, 27-inch, full satin lined; collar and cuffs trimmed with velvet. Value $20.00. ### At $17.50, $19.50 and $20.00---The New "Honeymoon" Coat Shown only at Lewis' in variety of colors and styles, elaborately trimmed with buttons and velvet. We nave [sic] them up to $37.00 each. ### At $35 to $50---Handsome Cloth Wraps No two of a kind; desirable for all occasions, street or evening wear, in white, black or colors; greatest variety of styles. Special price for opening days. # OUR FIRST FALL OPENING IN THE # New Millinery Section The most charming and exclusive styles are here for your choosing Monday, and [styles?] that are new, especially bought for the opening, comprising a choice collection of pattern hats from the East and many of our own entirely new creations. [boxed:] Special for the opening---black velvet hats, trimmed with folds of chiffon, finished with large ostrich feather; value $15.00, at.................. $10.00 ### Two Splendid Bargains From the Notion Dept. For Monday 288 entirely new colored pictures, in round gilt frames with chain; value 35c. Monday, opening price ................ ........................ 12c 100 handsome violet bouquet fans. Special opening price ................................ 59c ### Monday's Handkerchief Bargain Even 100 dozen of very sheer shamrock linen, initial, ladies' handkerchiefs; a bargain at 35c. Monday, each ................ ................ 19c ### New Underwear Section Larger and Better # MONDAY'S SPECIALS 100 black satine petticoats on sale, worth $1.00. At, each............................ 79c $3.00 all-wool union suits, ladies', natural. Special for Monday only.................... $1.98 [signature box:] Lewis Dry Goods Co. ## Column 1 # Society. (Continued from Page Eight.) J. A. Donovan, Mrs. Sam Johnstone, Mrs. Henry Mueller, Miss Kingsley and Mrs. Kingsley of Anaconda, Miss Gindrup and Miss Henningsen. Mrs. Symons was assisted by Miss Kingsley, Miss Henningsen and Miss Gindrup. Friday afternoon, the 9th inst., Miss Catherine Weston celebrated her 14th birthday. Fourteen little friends were invited to participate in a party at the home of her parents, Mr. and Mrs. John Weston. Games, music and refreshments were enjoyed. Miss Marion Weston, Miss Mabel Fletcher and Miss Myra Desseau assisted the little people in having a good time. They were Margaret Darsh, Jeannette Fletcher, Ivy Messias, Willouse Fenner, Clara Weston, Alfreda Smith, Martin Leydon, Howard Tilton, Erwin Evans, Norman Darsh, Stephen Fletcher and John Weston. Miss MacGinniss and John MacGinniss entertained a box party at the Broadway on Friday evening, and at the supper following, which was served in the apartments of F. Augustus Heinze, Miss Martha Waldon-Barron of the company, who is an old friend of Miss MacGinniss, was the honor guest. Mrs. Frank Nase entertained at whist on Friday afternoon in honor of her guest, Miss Linda Williams of Deer Lodge. The house was decorated in Japanese effect. Roses and carnations predominated in the parlor, and in the ## Column 2 dining room festoons of tissue paper and lanterns were used in combination with chrysanthemums. The ladies present were Miss Linda Williams, Mrs. Purcell, Mrs. Malloy, Mrs. C. E. Williams, Mrs. H. L. Charles, Mrs. J. W. Gunn, Mrs. D. J. Charles, Mrs. John McIntyre, Mrs. M. L. Wines, Mrs. T. J. Jeffries, Mrs. W. R. Meech, Mrs. S. W. Davis, Mrs. Young, Mrs. Powell, Mrs. Dunshee and Miss Midge Riter. The first prize, a half dozen china plates, was secured by Mrs. Purcell. Mrs. D. J. Charles won the second prize, a Japanese plate. Refreshments were served. The W. W. W.'s enjoyed Friday evening as the guests of Miss Irene Somerville at the home of her parents, Mr. and Mrs. C. W. Cockrell. The decorations were in green and white, which are the club colors, and the scheme was carried out in asparagus vines and candytuft. Fan-tan furnished the principal amusement and two prizes were awarded. The first was a pretty hand-painted plate and the consolation a miniature pack of playing cards. Supper was served and at the covers dainty name cards, embellished in Dresden roses, with the letters "W. W. W." inscribed thereon, guided each one to her place. The center decoration of the table had ribbons reaching out to each card, there tied with a pretty bow. The young girls who enjoy meeting thus in a social good time are Dora Johnstone, Carrie Lowry, Hallie Boucher, Geraldine Forbis, Florence Tuohy and Irene Somerville. Mr. and Mrs. J. H. Smith of West Broadway entertained informally at cards on Tuesday evening. Those present were Rev. Mr. Gibbie, Mr. and Mrs. Messias, Mr. and Mrs. John Weston, Mrs. Franklin of Stevensville, ## Column 3 Mrs. Morehead of Iowa, Mr. and Mrs. G. A. Smith, Miss Laura Messias, Miss Marion Weston and Miss Turner. A delightful surprise party was given Miss Ethel Prisk at her home, 606 East Mercury street, on Thursday evening. The evening was spent with games, music and dancing and at midnight a dainty lunch was served. The invited guests were the Misses Annie Lowry, Janie Hill, Marguerite Kelly, Agnes Sullivan, Mary McLeod, Rose Cushine, Annie Honeychurch, Esther McLeod, Bessie Honeychurch, Florence Nute, Jessie McLeod, Bertha James, Mamie Powers, Lena Bowman, Julia Quill, Edna Humes, Addie Campbell, Jennie Harrington, Mamie Donnelly, Annie Bray, Laura Cosgrove, Emily Johnson, Florence Cushine, Kate McLeod, Jane Dower, Myrtle Bray, Eva Veale, Thomisine Curveth, Victoria Hammer, Ethel Prisk, Mrs. Jeffrys. Mrs. Bray, Mrs. Prisk, Messrs. Willie Williams, Isaac Williams, Jimmie Doyle, Edward Griffin, Walter Duffy, Tom Lowry, Arthur Kendall, Walter McLeod. Hugh McLeod, Angus McLeod, Jimmie Murphy, John Harrington, Austin Terry, Fred Lewis, Albert Harris, James Harris, Arthur Penhall, Ira McConkey, Tish Maloney, Will Kane, Tom James, Simon Vivian, Joe James, Joe Savage, James Donnelly and Harry Moore. A pleasant surprise was tendered Mr. and Mrs. John Woolagh[an?] at their home, 1,017 West Broadway, on Monday evening. Dancing, singing and cards were enjoyed until a late hour. Refreshments were served. Those present besides the host and hostess were Mr. and Mrs. Pat Sloane, [Mr. and?] Mrs. Loftus, Mr. and Mrs. P. Flatley, Mr. and Mrs. Ryan, Mr. and Mrs. Winters, Mrs. Hogan, Mrs F[i?]tzpatrick, ## Column 4 Mrs. Burns, Mrs. Nevin, Mrs. Richley, Miss Annie Hogan, Mary [Richley?], Ellen Bankson, Mr. Hogan, T. Hogan, J. F. Sloane, Dominick Flatley, D. Connors, Corilly B. Carson, Bryan Donnelly, James Sloane, William McCormick, Cassidy, Barry and D. Murray. Saturday evening Mrs. Clara McCarroll entertained in honor of her son Austin's birthday. The evening was pleasantly spent in games and dancing. All enjoyed the music furnished by the [colored?] [orchestra?]. James D. Kyle and Anna Nicklos won the prizes. Dainty [refreshments?] were served. The following young people enjoyed the hospitality of Mrs. McCarroll and the dancing and games: Misses Violet Gill, Cora Moore, Rosa Babler, Hallie Moore, Florence McCalvary, Belle Kearny, Eva Veale, Grace Ashton, Martha Ashton, Hazel De Snell, Mae Mannie, Florence Mannie, Lila Coffin, Etta Fumerton, Alice Nicklos, Anna Nicklos, May Hanley, Leah Hanley, Mabel Johnston, Lydia McCarroll and Messrs. E[illegible] Clarence Fumerton, Bert O'Brien, Emmet Malloy, Harry Pratt, Earl Pratt, Morgan Lyaford, Fred Lewis, Harry Shields, Whiting Jones, Walter Babler, Russell Brodeck, Albert Sunburg, Harvey Balman, Eddie McDole, Harvey Fleunt, Fea Fleunt, James Kyle, Harold Howell, Ernest Kearny, Will Mallony, Ira Peters, Max Rosenstein, Robert Johnston, Clarence [?]ugerson, Fred Hammer and Austin McCarroll. ### Personal Mention. Mr. and Mrs. J. Crossman have gone to Chicago. They will be away three months. James Farrell, who left Butte to accept a position with the Salt Lake & ## Column 5 San Pedro railroad in Salt Lake City, has been promoted to a position with the company in Los Angeles. Mr. and Mrs. Farrell, nee Miss Ella Jones, will make their home in Los Angeles. Henry R. Bartlett has returned to Butte from Arizona, where he spent six months. George M. Gage of Portland, Ore., arrived in Butte on Tuesday. Mrs. W. E. Cullen of Spokane is the guest of Mrs. H. O. Wilson. Wiley Mountjoy, superintendent of the orphans' home at Twin Bridges, paid Butte a visit last week. Edmund J. Calloway of Virginia City was a guest in Butte last week. Mr. and Mrs. Mose Ornstein and daughter left on Monday evening for California, where they intend visiting for two months. Mr. and Mrs. John Toy of Centerville visited friends in Helena last week. C. H. Edwards, secretary of the state board of agriculture, has returned from a visit to Kalispell. Miss Ruby McIntyre of Walkerville is the guest of Mrs. George Gross of Rochester. B. A. Perham, who has been seriously ill with typhoid fever, is now out of danger and on the road to recovery. Mr. and Mrs. F. R. Merk of Silver Star were guests at the Finlen during the week. Mr. and Mrs. H. T. Poindexter of Dillon are visiting friends in Butte. J. P. Lo[s?]sol of Wisdom was in Butte the first of the week. Mr. and Mrs. Edward Scharnikow were Deer Lodge visitors in town last week. L. K. Adams of Big Timber arrived in Butte on Monday. Mr. and Mrs. George Wolf have returned from a visit in Helena. The Jolly Twelve met at Mrs. Jen- ## Column 6 nings' residence on South Jackson street Thursday afternoon. Those present were Mrs. Jennings, Mrs. Fowler, Mrs. O'Donnell, Mrs. Young, Mrs. Sullivan, Mrs. Allan, Miss Maggie Blake, Mrs. Jacques, Mrs. Larson, Mrs. Gillick, Mrs. Cayhill and Mrs. Weir. Mrs. Allen won the first prize, a beautiful china plate; Mrs. Weir received a large hand-painted vase for the second prize. Miss Blake carried off the consolation prize, which was a small ebony-colored doll. A delicious lunch was served. Mrs. S. M. Allen and daughter, Mrs. G. E. Alkire, and children of Norris were in Butte the first of the week. Mrs. Andrew Cronin and children of Salt Lake City are guests of Mrs. Norton and Mrs. Mullins in Butte. Mr. and Mrs. Jack Leggat were the guests of Mrs. Leggat's parents, Mr. and Mrs. S. C. Ashby, in Helena last week. Mrs. Charles Summer has returned from a visit with relatives in Hamilton. Mr. and Mrs. George Hanson were Pony visitors in Butte last week. Mrs. Frank E. Haskins and Mrs. Ralph Robinson have returned from a visit in California. Mrs. J. O. Hodgens and children went to Salt Lake on Wednesday, and will be the guests there of Mrs. H. M. Clayton, who is Mrs. Hodgens' aunt. The ladies of the German club were entertained yesterday afternoon by Mrs. C. C. Rueger. It was the first meeting of the year. Dr. R. H. Ryburn of Bannock is visiting in Butte. Miss Adele Parchen of Helena is visiting friends in Butte. Miss Lucy Paradise, who has been the guest of Dr. and Mrs. T. G. Heine for several weeks, returned to her home in Philipsburg on Thursday. Mrs. F. M. Bingham has returned to Butte for the winter from the country ## Column 7 home of the family in Cascade county. Mrs. Spencer Wortman has returned to the city from Dillon. Mrs. C. Lindsay and child of Billings were in the city a few days last week, the guest of the Misses Best. They left on Friday's afternoon train. Mr. and Mrs. Dawson extended their hospitality in a delightful manner on Thursday evening at their home, 409 South Washington street, complimentary to the Bonnicord Thistle club. The evening was spent in cards and vocal and instrumental music. Messrs. Christie, McCaulley and Dawson entertained a greater part of the evening with Scottish songs and duets, after which the hostess, assisted by Mrs. McCaulley, served an elegant lunch. Upon the eve of departure the ex-president presented Mrs. Dawson, in the name of the Thistle club, a souvenir from Scotland, a small breastpin, the design beging [sic] three small thistles, Scotland's national flower. The memento was given as a token of appreciation of the club for the many courtesies shown them by Mr. and Mrs. Dawson. After the suprise [sic] Mrs. Dawson very feelingly replied, and said she would always treasure the gift as one of happy remembrances. The guests then took their departure, having spent a very enjoyable evening, one and all declaring Mr. and Mrs. Dawson a most genial host and hostess. The invited guests were Mr. and Mrs. Alexander Smith, Mr. and Mrs. James Nevin, Mr. and Mrs. John Muir, Mr. and Mrs. McCaulley, Mr. and Mrs. Thomas Steele, Mr. and Mrs. Lucas, Mr. and Mrs. McDonald, Mr. and Mrs. Dawson, Miss Peale Steele, Mr. Christie, Mr. McLeod, Master A. Muir, Master B. Smith and Master Glen Nevin. Mrs. John R. Davis of South Montana (Continued on Page Ten.)

Peripheral items I've noted

  • OPENING WEEK AT LEWIS' NEW AND ENLARGED STORE

    Multi-column lead display ad. Lewis Dry Goods Co. (Anaconda) — opening week of their newly enlarged store. Three full floors. "Bergstrom's Orchestra Monday" to entertain shoppers. Period-context: Anaconda's flagship women's-apparel department store 17 years before Murphy- Softley opens in Butte. The women's-fashion retail vocabulary of M-S 1920 has direct precedent in this 1903 Lewis Dry Goods opening.

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    • butte_economic_life
    • evidence_supporting
  • THE NEW CLOAK, SUIT AND FUR SECTION!

    Centerpiece Lewis Dry Goods ad — "Probably the most complete and most up-to-date cloak and suit section in the Northwest." Multi-paragraph promotional copy.

    • color
    • butte_economic_life
  • On Monday We Will Sell 75 High Class Tailor-Made Suits at EXACTLY HALF PRICE

    Specific Lewis Dry Goods price promotion.

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  • OUR FIRST FALL OPENING OF THE New Millinery Section

    Lewis Dry Goods millinery (hats) department launch ad. Compare to the 1920-12-05 Murphy-Softley millinery spinoff (Gannon + Ward).

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    • butte_economic_life
  • Society [column]

    Lower-center Society column — the focused Ethel Prisk surprise party clipping appears here. (The clip preceding the focused item closes "Marion Weston and Miss Turner.")

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    • color

Page ID: 1903-10-18_anaconda-standard_p25